After my studies, I had the chance to work for one of the biggest and well-known car companies in Germany, the BMW AG. Specifically, I worked in the marketing department of BMW M GmbH.
My main responsibilities during this internship included internal and external communication in terms of PR, event marketing, and marketing strategy. Here, I managed multiple B2B contacts and
plannedplaned events like the BMW M Experience 2018, next to managing various internal events.
Furthermore, I was responsible for many PR-related duties regarding the all-new BMW M8. For example, I helped to devise and conduct surveys. On top of that, I was given the chance to create a new
language for visually marketing the different BMW models (BMW AG, BMW M Power, and BMW M) and to work on the new BMW M Luxury Marketing Strategy.
Further more I did many PR-related duties for the all new BMW M8. I helped to elaborate surveys. On top they gave me the chance work and create a new language for
picturing the different BMW models (BMW AG, BMW M Power and BMW M) and the new BMW M Luxury Marketing Strategy.